The world’s playground is the internet. This is the place where one meets people of all ages, races and sizes. That is why aside from the traditional and expensive ads seen in billboards, companies now utilize banner ads. But not every banner ad is noticed by everyone, in order for your banner ad to be clicked by consumers it has to be attractive, controversial and interesting.
Why advertise online?
When you advertise you have to make sure that you reach millions of people and there is no other place in the world that could give you this huge audience but the internet. Each day millions of people log in and log out of their accounts in Facebook, Twitter, Gmail, WordPress, Yahoo mail, 9gag and read different articles online. Just by posting your ad online makes it visible, more visible than placing a gigantic billboard in the middle of Manhattan.
What makes it successful?
Online advertising is measurable. Since we are in a very high-tech world, advertisers and companies alike can track the progress of their advertisements. They could see how many viewed their ads, how many read an article with their ad on it, how many actually clicked on their ads and the number of people who bought their services. You will not need another expensive and time consuming survey since every data is already in your hands.
It also caters to this generation of having a short attention span. Since banner ads are small and their colours are attractive, they can easily be seen by potential buyers. Aside from that, you are giving them the ease of contacting you since everything can be done online. Easier and less hassle.
Will it cost much?
No, it will not. It is cheaper than handing out fliers in the mall or a fifteen-second ad on the television. Depending on the site you posted it in, you will pay a reasonable fee and your ad will be on that site 24 hours a day for the whole duration of your contract making it visible to your consumers. And you do not have to spend months trying to make the perfect campaign, this is easier to set up and distribute.
Advertising online is now a trend. Everything from watching series or movies to shopping to studying can be done online, so why not grab the chance to spread the word for your product to more people than you can dare imagine.