8 Principles of Direct Marketing

Do you have what you think is a multimillion dollar business?  Do you know how to advertise it to get the best response possible?  Surprisingly, not many people do know how to market their business properly and that is why you see so many failures today. 

These days, most business marketing is done on the internet and one of the most successful forms of marketing is the direct response campaign. Below are 8 principles that everyone successful campaigner should know:

  1. The Money is in the List

The one thing you need to make money is customers and, for direct response, these come from a mailing list.  The more people on that list, the more chance you have of converting at least some to paying customers.

  1. Content is King

It really is so make sure your headline is an attention grabber. Potential customers need to know your product and the benefits straightaway otherwise, they move on.

  1. Advertise to Sell

If your advert doesn’t sell, there is little point to it.  Forget branding, forget awareness, if your copy doesn’t sell your product, walk away now.

  1. Quantity is Important

Some say short copy is best but long copy works better these days.  Not too long but long enough to get your point across as succinctly as possible. Your customers need to be persuaded that your product is best in a way that keeps them reading.

  1. Conversational Copy

By this, I mean write as if you were talking to someone. A lot of marketing copy is pompous and stuffy, full of jargon that is meaningless to the average person.  Write in conversational tone, in words that people understand.

  1. Ask People to Buy

Sounds rude but, unless you ask, you don’t get. Ask your potential customers outright to buy your product. It’s called a CTA – Call to Action – and it will increase your conversions immediately.

  1. Make an Offer

What you offer is important and how you offer it is even more so.  Phrasing is key and it has to be clear exactly what the customer gets if they buy your product.  Remember, customers like freebies, especially no-risk ones!

  1. Let Some-one Else do the Work

If you are struggling to make your campaign work, let someone else do the work.  Hire an expert to write your direct response marketing campaign, like this company here. The cost is nothing compared to the gain.

Effective Online Advertising Strategies – A Case Study in the Hair Growth Market

The impact of the Internet has forced a drastic change in the manner as to how information, both generic and focused, is shared, which in turn, has impacted marketing profoundly. Businesses that publish unique and original content are achieving more success than those employing obsolete techniques like implanting advertisements in external content.

Some of today’s successful strategies that will expand with time are:

  • Social media marketing: Apart from Facebook, LinkedIn and the 140-character Twitter, newer social media websites like Pinterest, Instagram, Google+ and Tumblr have gained great popularity, providing businesses a bagful of options to create engaging content.
  • Article marketing: this method focuses on producing articles that provide timely and informative content to readers and often contain call to action asking readers to act on a certain recommendation or simply urge them to follow the website or blog. For example, this article that reviews hair straighteners details best flat irons available in their market, together with their pros and cons, which users can then make use of in their purchase decision.
  • Affiliate marketing: Promoting your product through affiliates spread world-wide is a failsafe option, assuming that the affiliate has a considerable reach.
  • eNewsletters using image-centric content and case studies: The social media sites mentioned above share one strategy, viz., Pictorial representation. The immediate success of programs like Buzzfeed & Pinterest are proof of the power as well as potential of content that is image-based. Vital issues need to be separated from the less important and circulated as electronic newsletters, using this strategy. Successful case studies are yet another great way as a road to growth
  • Search Engine Optimization (SEO). This technique focus on increasing a website’s visibility in major search engines like Google & Bing. For certain markets where brand loyalty is low and where users flits from site to site, this can be crucial.
  • Blog & Email Marketing: Rather than taking a product focused approach, this method focuses on gaining the trust and the following of users by providing useful information and becoming a leader in the particular market. This may be considered a longer term approach as it takes time to build up trust and reputation among followers, but it also insulates the business from fluctuations inherent in other marketing methods.

Case Study: 2 Different Marketing Approaches in the Hair Loss Treatment Market

In the case of remedies for hair loss, consider a brand that uses online retailing, Lipogaine. It uses only amazon.com to promote its product, using the tagline: “Lipogaine for Men: Intensive Treatment & Complete Solution for Hair Loss/Thinning.” It claims that it uses the accepted leading hair growth catalyst Minoxidil to promote growth along with known stimulators like various vitamins, nutrients and hair growth supplements as well as inhibitors of enzymes and hormones that affect the scalp and hair, causing hair loss. It is available both as a lotion and as a simple shampoo. It has a simple online strategy that works because it is well known and used throughout the USA−that of marketing through the e-commerce site amazon.com only. Overheads are thus negligible and all revenue generated from sales is direct profit less Amazon’s charges. Along with the profits generated from retail chemists and drugstores, it rakes in a handsome pile of money annually. Lipogaine is available for women also.

On the other hand, another brand that is doing well in the hair loss remedy market is Procerin, which consists of two separate bottles containing pills and a foam respectively. Both are to be used together. Unlike Lipogaine, it is not recommended for women. The manufacturer promotes these products actively, using pay per click ads and affiliate marketing by independent sites that review hair loss products. Procerin offers affiliates a commission as high as 40 percent on each sale. There are a few caveats though, which is not unexpected in affiliate marketing. Conversion rate is not very high, i.e., 1:46, but this shortfall is made up by the resupply rate, which is very high at 85 percent. With some consumers ordering several bottles, commissions should build up rapidly! In a direct comparison, Procerin supply for one month costs as much as $50 versus $25 for Lipogaine. The net income for the manufacturers is close to or marginally more than that of Lipogaine. As an example of a site that reviews hair loss remedies such as best hair loss shampoos and other products that stimulate faster hair growth, check out the aforementioned Beauty Herald Website. Both systems have their pros and cons, and with online marketing expected to take over marketing in another fifteen to twenty years, it remains to be seen whether multiple-route marketing will push out the staid and solid brick and mortar retailers plus single online source marketing concept.

The Advantages of Internet Marketing

Internet marketing is considered as the latest marketing technique today. Since the Internet has the ability to connect to a lot of people around the world, it is much easier to reach the target audience. Online marketing is important because it helps in aligning with the consumer’s way of deciding which products should be purchased. The positive effect of this marketing strategy has been proven for years which make internet marketing agencies very in demand these days.

To prove how effective online marketing is, here are some of its advantages:

• It is cost effective. Physical retail outlets cost a lot of money for the company owner. There will be the property rental and the monthly salary of the attending staff.

• The problem with distance barriers is eliminated. Since anything that is posted on the Internet can be seen all over the world, reaching more potential clients from faraway places is possible. Selling goods from different country is the best set-up any company owner would want to have and online marketing makes it possible to achieve.

• Online marketing is very helpful for small businesses. Given that the business has a very small capital; it surely cannot afford paying for advertising materials. Online shops are the best example. Not only they can make a gateway for consumers who want to reach them, they can also place unlimited advertisements on their page as much as they want.

• The effect of an online advertisement can be tracked. It is important to understand the number of viewers as well as the amount of traffic it brings in a specific website because it will determine if changes have to made or not.

• A good customer-management relationship is attainable with online marketing. Advertisements are made to reach the consumers but placing ads online allows them to send feedback regardless if it is negative or positive.

• Online marketing is very convenient for both customer and managements’ sides. Just a little research can provide a lot of ideas regarding a specific product which benefits the consumers. For the business owners, managers, and marketers, it will be much easier to add new products as well as informing consumers for available promotions.

Marketing products over the Internet is such a good idea but of course, just like any other marketing strategies it also have some downsides.

Why You Should Consider Getting Help from SEO Experts

In today’s world, businesses need to make it a point to get help from very competent web marketers. This is because web marketing can now make or break a business. Since the internet first became widely accessible to the public, it has been changing the face of marketing. Now, in today’s world, even the best companies can lose new customers to companies who offer poorer quality products and services, and this is because of web marketing. Obviously, quality of service is still the most important thing in a business, but they’re no match to first page rankings on search engines when it comes to getting new customers. Here in Toronto, the most successful businesses are the ones who utilize the best web marketing strategies.

In this post, I’m going to talk about a roof repair Toronto company, Authority Roofing, and how it benefits from utilizing proper web marketing strategies. Hopefully, by doing so, I’ll get my readers to not take their social presence for granted.

Authority Roofing is a roofing company that aims to provide the best roofing services to the residents of Toronto, and I can definitely say that they have succeeded in this regard. From shingle replacements to toronto roof repair (find out more on this website), Toronto residents can trust the company to do a perfect job. Of course, even though the company is the best at what they do, they wouldn’t be having so many long-term clients if it weren’t for the fact that they hire an SEO expert to help them out.

What exactly is SEO? SEO stands for search engine optimization; obviously, as one can surmise from what the acronym stands for, the SEO experts that help out Authority Roofing are able to increase their search engine rankings. Because Authority Roofing offers amazing services and has a website that’s found on the first page of search engine rankings, they have a big lead over other roofing companies in the area in terms of number of converted visitors.

The best thing about SEO, though, is that getting help from the best SEO experts is not expensive. In fact, because of the accessibility of SEO practitioners, even to small companies, it can be said that SEO has leveled the playing field in marketing. In today’s world, small companies can now go toe to toe with the really big ones, and it’s all because of SEO.

Hopefully, this post of mine ends up helping my businessman readers take their web marketing strategy more seriously. Of course, I’m not saying that SEO is all there is to web marketing. There are many other factors that play a part in it, actually, and these factors include web design. These other aspects of web marketing shouldn’t be ignored; everything must be addressed if a business wants to make sure that they avail of only the best web marketing strategies. Tomorrow, I’m going to focus more on web design. So please, do make it a point to visit my website again tomorrow.

Common Marketing Trends In Firearms Internet Advertising

With good cause, a growing number of firearms dealers wonder whether or not the Web has shot down local gun stores forever. While that question could perhaps be a subject of perpetual debate, it is wholly beside the point. Why? No matter how merchants may decide to present wares, certain elements will always be constant influences within any market.

Thus, despite a specific type of marketing media, potential customers seek the same basic criteria in a weapon. Quite admittedly, however, Cyberspace has made consumers more educated. Rather than relying solely on firearms shops in their immediate physical vicinities, buyers go straight to virtual reality by checking Google first.

Depending on personal factors, surfers have one of two goals in mind: a) finding best possible price on desired brand and model, or b) learning more about different features to determine which firearm(s) best fit their needs and budget.

With those facts in mind, it is incumbent on Internet firearms marketers to go with the flow by accommodating all incoming website traffic. Below is an overview of how to capture maximum market share by getting droves of visitors flocking to your virtual firearms domain.

Conducting gun transfers to get conversions

Any prudent businessperson readily perceives that new customer cultivation costs far more than existing customer retention. Rather than declining transfers, milk them dry to extract full advertising value. Post an FAQ section that sets forth a step-by-step guide to smooth gun transfers. Not only do transfers require no capital outlay, but they provide an opening to close suggestive sales of ammunition and gun accessories. Advertise free firearm transfer assistance with prominent placement in Meta tags, hyperlinks and article titles.


SEO stands for search engine optimization and entails strategic placement of specific words and terms into featured text content to get search engine algorithms’ attention. Over time, this drives your URL higher up the list of results displayed to searchers. Studies consistently show that most surfers click on the first three sites that appear near the top. Note that SEO is not a get rich overnight proposition, however. Rather, it is a long-term marketing approach that requires several months for noticeable results. Moreover, ongoing research and frequent content updates must be conducted for optimal outcome to SEO campaigns. In the end, however, all the hard work and effort are well worthwhile.

Social media

Switch sites for some insights about social media for a minute. First, social media encompasses any means by which content is disseminated via social venues. In the context of firearm internet marketing, “content” could mean pictures, videos, writing, or any combination thereof. The wonderful thing about social media is that its relatively loose structure can be used to great advantage by promoting both brands and SEO simultaneously.

Some brands establish Business Fan Pages to build a loyal community of gun enthusiasts who eagerly do their marketing by showing off logos and viral firearm video sharing. Meanwhile, infographics and mini-movies get detected by larger websites with higher rankings and incoming viewership volumes.

Such brisk activity is especially vital, given search engine’s recent policy of including videos within organic search results.

Stay on top of trends

Every true gun lover knows that only two types of duelists exist: the quick and the dead. Likewise, there is just a pair of online firearm marketers left nowadays: the swift and the sluggish. While the first group thrive and prosper, the latter suffers a painful certain death by capital starvation.
To stay alive, modern gun merchants simply must go with the flow of current times. Join a few industry associations to receive e-newsletters regularly. Visit some blogs to glean a better idea about the hottest shots going in guns like the fingerprint gun safe and fire protection vault brand names.

Buyer demographics are also essential to keep up with. For example, women are quickly getting much faster as a far bigger segment of gun buyers than ever before. Likewise, semi-automatic assault weapons are becoming high-demand items in the world of firearms.

Web Marketing: It Can Do Wonders for Your Business

Web marketing is a very important component of every business. It should be, at least. This is because in today’s world, almost all consumers now rely on information they find on the internet when they’re trying to find a certain product or service. This is because it’s much easier to make a quality purchase when one looks up services and products on the internet first. Considering this, it goes without saying that in today’s world, any business that does not engage in web marketing is disadvantaged when compared to its competitors.

Here in Toronto, most businesses, even small ones, now rely on web marketing efforts to gain new customers. It can actually be said that small businesses are now on equal footing with big businesses, and this is all because of web marketing. In today’s world, employing a certain web marketing strategy can mean the difference between being successful and being a failure. This is the reason why Toronto Roofing GTA, a roofing company based in Toronto, is able to have a big advantage over its competitors. Through its use of an effective web marketing strategy, specifically, SEO, it is able to land first page rankings on Google and other search engine sites.

When it comes to roofing, Toronto citizens now make it a point to search for roofing contractors on search engine sites. Because of this, roofing companies need to make it a point to engage in SEO or search engine optimization. Most do, actually, but Toronto Roofing GTA has the best SEO strategy. Yes, the strength of Toronto Roofing GTA’s repair and roof replacement services give the company a great reputation, but the SEO experts it hires still play a huge role when it comes to their getting new customers. Unlike the SEO experts hired by other roofing contractors, the ones hired by Toronto Roofing GTA only make use of white-hat SEO methods. In addition, they always update their strategy so that it’s always in line with Google’s algorithms. Considering this, it’s easy to see why Toronto Roofing GTA has a big advantage over its competitors.

The good news for businessmen, whether they’re from Toronto or not, is that they are able to get help from the best SEO experts at a very affordable price. Of course, it’s important for any business owner to only hire white-hat SEO experts. The problem with Toronto Roofing GTA’s competitors is that they hire black-hat SEO experts; such professionals make use of methods that search engines look down upon. Although they may be effective in the short-term, using such SEO methods leads to search engines eventually blocking the sites that benefited from them.

Hopefully, this post of mine proves helpful to the many businessmen out there who still don’t have an effective marketing strategy. Remember, the roofing Toronto citizens can get from Toronto Roofing GTA’s competitors may be good too, but they don’t have that many customers simply because they don’t utilize the best SEO methods. So long as you make use of the best SEO methods, you will do great in terms of marketing.

How To Produce A Small Income From Your Website, Using A Knife Sharpeners Website As An Example

The vast majority of websites on the Internet are aimed at one particular goal. Producing an income. Whilst many websites are there to provide information in most cases they also seek to produce revenue.

The most obvious of these is Google. Whilst there is no doubt that Google is an extremely effective search engine, used by millions of people every day, the reason that Google exists is to make money.

And it certainly does that in spades.

There is no reason, however, why a small website is not able to earn money as well, even yours. You won’t be able to do that as well as Google does, but nevertheless small websites can earn an income as well.

How can small websites earn an income?

There’s a number of sources of advertising which you can apply to which, when accepted, will supply advertising to your website and pay you for the privilege. Google AdSense is one of these.

Google AdSense allows you to place Google ads, just like you see on the Google search results, on your website. And where a website visitor clicks on one of these ads Google will pay you a percentage of the revenue that it makes from that click.

This is one of the easiest ways to start earning a small amount of revenue from your website. It’s effective, quick and easy and millions of website owners will attest to the fact that it’s very comforting knowing that Google will be sending you a check every month.

However that’s not the only way you can monetise a website.

Another way is by the use of affiliates programs. An affiliate program is where you advertise a particular product and, where a visitor to your website clicks through to the merchant using a dedicated link and buys a product you will attract a commission.

There are millions of affiliates programs available on the net. Of course you need to find a product which matches closely with the theme of your website, but if a product such as that has an affiliate program then it is well worth considering whether or not you should advertise that product on your website and produce some affiliate income.

And there’s Amazon

Amazon also runs an affiliate program and the Amazon affiliate program is possibly one of the biggest online. Amazon has millions of products and it’s perfectly possible to advertise one or more of these products on your website and, where someone clicks through and buys the product, you will earn a commission.

Again of course it’s important to remember that you should be advertising products that will interest readers to your website. There’s no point in advertising fishing rods to people visiting a basketball website. But provided you advertise products of interest to your readers there’s a good chance that one or more of them will click through to Amazon, buy the product and you will earn a commission as a result.

There is one other benefit to using an Amazon affiliate program. If the customer buys another product different to the one they clicked on you will still get the commission.

Here’s an example. This is a website that discusses how to find the best knife sharpener (visit the website). If you look at that page you will see a whole host of knife sharpeners, with links. Click on one of those links and you’ll see that you go to Amazon. If you bought the product the owner of the site gets a small commission.

Look at this page. http://knifesharpenersguide.com/wet-stone-knife-sharpeners/ where you will see a different way of advertising Amazon products. If you click on the banner you’ll find that also takes you through to Amazon, to the same result.

So if you’re producing a small website there is no reason why, provided people are visiting the website, you cannot earn a small income on the side through that website.

And if lots of people are visiting your website you might even find that you are in a large income on the side. It’s all up to you.

SEO and Web Design: Why You Need to Look Into Them

Web marketing and advertisement should be a key component of every business in today’s world. The best thing about web marketing is that even the smallest of businesses can have a full-blown, effective marketing strategy through it without spending a lot of money; considering this, any business that takes the potential of the internet for marketing for granted is doing itself a disservice. Here in Toronto, almost every business now engages in some form of web marketing; in this post, we are going to concentrate on one such business. By talking about how Eric Schmidt, a plumber toronto citizens from all over the area get help from, makes the most of the internet’s potential for marketing, we hope to get newbie businessmen to also engage in it.

There are many forms of web marketing, but for Eric Schmidt, he mostly just markets his website through great web design (see here) and SEO. The former mostly just involves constantly updating his website’s look so that it’s up-to-date and looks aesthetically pleasing while being fully functional; the latter involves a more complex process. Eric Schmidt is one of the best plumbers in Toronto. Unlike other plumbers from the area, he actually makes it a point to provide the best services to his clients. His knowledge of plumbing is always up-to-date, and he always applies the new things he learns in his work. Still, even though he is one of the best plumbers in the area, he wouldn’t have so many clients if it weren’t for SEO.

How exactly does SEO work? SEO stands for search engine optimization, so as you can guess from what it stands for, SEO involves increasing the ranking of a website on search engines such as Google so that it always appears on the first page of search results, if not at the number one spot. SEO involves a lot of tricks, though, and these tricks include keyword linking, guest posting, etc. For this reason, most businessmen would do well to just hire an SEO expert to take care of the job for them. Schmidt, by hiring professional web designers and SEO experts, is able to attain the number 1 spot at search engine results pages easily. Because of this, he is able to gain what you could say is an “unfair” advantage over his competitors (by unfair, we mean that his advantage is very significant, not illegal).

If you have just started a business, one of the things you should consider doing is get in touch with SEO experts and web designers. I’m not saying that every businessman should copy Schmidt’s style of web marketing; what works for him may not work for you. Still, Schmidt’s strategy works for most businessmen, so it would be wrong of any newbie businessman to not at least consider appropriating it. The good news is that amazing SEO experts and web designers who offer their services at very affordable rates are now very easy to find. The best ones are usually the first ones to come up when you look web marketers up on a search engine – I believe I don’t have to explain why this is the case anymore.

SEO: Why It’s Good for Your Business

Web advertisement and marketing are considered a very important part of running a business in today’s world. If you haven’t realized it yet, most people now look up information on services and products online first before they actually avail of them. This is because the internet provides the most comprehensive information on such things. Those who look up relevant information on the internet before they make a purchase know that doing so leads to them not regretting spending their money on a particular product or service later on. For these reasons, business owners need to make sure that the information they put out on the internet is actually accurate whilst painting their business in a good light. Moreover, business owners need to prioritize getting their website at the number one spot on search engine page results.

The good news for business owners is that such tasks are doable. To be able to meet such goals, they only need to hire a web marketing company that specializes in SEO. What exactly is SEO? SEO stands for search engine optimization. Through the creation of engaging content and the use of the right keywords and links, web marketing companies are able to take advantage of the SEO algorithms of different search engines. Through such efforts, so many companies are able to gain a lot more regular customers on the internet.

Let’s look at the case of Bank de Binary in order to talk more comprehensively about SEO. One of the strategies the binary options brokerage employs in order to gain more customers is get independent web marketers to market their services. One of the ways these people market Bank de Binary is through SEO. Through SEO strategies, they are able to talk about the brokerage’s different services (binary options practise/demo account, withdrawals, etc), as well as other important information about the brokerage. In addition to this, they make use of useful keywords and links to guide search engine crawlers through their website. Through such work, potential clients are easily directed to Bank de Binary’s main website whilst being made to absorb flattering yet accurate information on the brokerage itself. If the web marketers who work for Bank de Binary weren’t very good at what they do, Bank de Binary would lose so much of its hold on its customer base.

The bottom line is that through SEO, Bank de Binary is able to earn thousands of new customers on a monthly basis. The good news for business owners is that they don’t need to be rich in order to avail of the services of the best web marketers. Many SEO experts actually offer their services at very affordable rates. It really is just a matter of doing research on the subject. By observing due diligence, any business owner can easily find out which web marketers are a good fit for their business and their budget. If you don’t have an SEO strategy yet, you are missing out on a lot of potential clients – the best thing you can do right now is get in touch with a team of capable web marketers.

How to Market Your Goods Online

E-commerce concept

Nowadays, people are used to using the Internet for selling their goods, however, not all are successful in this venture. There are people who use the Internet haphazardly without doing any research. Research would not only mean asking how to set up a business online but it also means you need to know where to place your advertisements and your audience or market. Here are some preliminary steps in setting up a successful business online.

Create Your Own Website

It does not have to be a very elaborate or expensive domain, it can be a free blog with WordPress or Blogger or you can also buy cheap domain names online, as long as you have your own website to put your goods on. Having your own website or blog means that you can create your own network and establish a very good connection. You can follow other
or blogs then they in turn can follow and comment on your posts that is like free advertising through word of mouth.

Create Your Own E-mail Address With Your Own Domain

This is easy; you can use Gmail to host your own e-mail address with the domain name that you want for a small fee. This can be helpful since most people are wary of those who provide services that use generic email domains. Also, using an email address that is connected to your domain name means another avenue for free advertising. They see your name and your company all the time and that makes it memorable to them.

Make Use of the Social Media

Do not forget your greatest ally in marketing: social media. Post everything, from the start of your business to the latest updates to the testimonials of your customers. Nothing beats social media when it comes to spreading your visibility. A simple post on Facebook can spread like wildfire in a few minutes. Do not hesitate to exploit the free social media since this is the place where people spend most of their free time.

The key to using the Internet as your marketplace is the visibility. Once you are visible, then people can contact you immediately or just go to your website to process everything from asking relevant questions to payments. Internet can be a good way to market your goods as long as you do it right and do not forget to be patient.